![]() ![]() The move toward lighter beers started a few years ago as more craft brewers embraced American lagers, a style known for its lack of bitterness and lower alcohol content. League, a 3.8% ABV hazy pale ale with 120 calories. And Boston-based Harpoon Brewery is preparing Rec. Dogfish Head, a Delaware brewery known for its complex IPAs, will soon bring to market Slightly Mighty, an IPA with 95 calories and 4% ABV.Īnd Lagunitas Brewing Company, also known for its hop-heavy concoctions, has its Daytime IPA, an easy-drinking brew with 98 calories and 4% ABV.īallast Point, a respected brewery in San Diego, soon will distribute the simply named Lager, which arrives with 99 calories and 4.2% ABV. ![]() Some notable craft brewers with national followings are introducing low-cal light beers this year. MORE: Everything you need to know about Arizona's only ice bar It's a national trend, too With an ABV of just 3.5%, it won a gold medal at the 2018 North American Beer Awards. Pedal Haus Brewery in Tempe released its Day Drinker Lager a few years ago. "We're going for word-of-mouth, getting out to stores and offering samples. "We don't have millions to spend on Super Bowl ads like the big guys," Huss said. That's slightly higher than mass-brewed domestics (which are often on sale), but Huss thinks her price is competitive enough to compel beer enthusiasts to give it a shot. But Huss knew she was not going to lure many fans of cheap, mass-produced light beers if they had to pay substantially more for a craft product.Ī 12-pack of Arizona Light Lager retails for $14.99. Fans of hop-heavy IPAs and ales are known to spring for premium brands. Those 40 fewer calories in a beer added up." "But the reality was we're all getting older and want to drop a few calories. "I was frustrated over the amount of not our beer they were buying," Huss said. Many of them know she owns a brewery, yet eschewed her products for one Huss believed was inferior. The ah-ha moment came as she noticed how many of her neighbors were drinking low-calorie beers. ![]() She wanted to offer drinkers a healthier alternative ("healthy" being relative when it comes to beer), as well as take advantage of a pendulum slowly swinging back to lighter-body brews. You can find where to buy Arizona Light Lager, and other Huss beers, at There were two reasons behind the light lager, said Leah Huss, who founded the brewery with her husband, Jeff. Huss Brewing of Tempe recently introduced its Arizona Light Lager, with fewer calories (110, compared to 160 calories in ales or the 200-plus of many IPAs) and lower alcohol by volume (4% most ales and IPAs range from 5% to 8% or higher). While it pales in color and taste to the ales and IPAs that dominate the craft-brew market, low-calorie craft beers are slowly muscling onto shelves and taps, offering consumers an alternative to mass-produced domestics. The once-shunned light beer is gaining acceptance among independent brewers and is popping up in the most unexpected places, alongside the robust brews designed to challenge taste buds rather than cuddle them. In fact, the ubiquitous (and bland) nature of light beer may well have driven aficionados to seek bolder varieties, even if the great tasting, more filling brews also packed more calories.īut that's changing as more people consider their waistlines the bottom line when it comes to beer. Light beer has long been rejected by craft brewers who have steadfastly refused to sacrifice taste on the low-calorie altar. Watch Video: Arizona craft breweries making light beer ![]()
0 Comments
Leave a Reply. |